NFL coaches shouldn't always trust the analytics.

ByteBrew has raised $4 million for its all-in-one mobile game analytics platform that provides developers with tools they need to grow their games business. It may come as no surprise that former game developers created this game analytics platform.

Angry Birds developer and Finnish game giant Rovio has offered new insights into its data analytics approach. Director of analytics Timo Similä offered a crash course in the function of game analytics in development and provided valuable insights for ...

Denver Broncos head coach Nathaniel Hackett's usage of analytics has arguably hindered the team's prospects more than it has helped this season. It led to the Broncos hiring the vastly experienced former Baltimore assistant Jerry Rosburg to help with ...

Leveraging analytics, community, and integrated tools to empower game developers and increase revenue transparency LOS

Typically, data attribution, lifetime value, and return on investment (ROI) analytics platforms are centralised - and if you’ve been following industry news, then you know that ‘centralised’ is the new C-word. A centralised platform is proprietary ...