The new flagship mirrorless camera from Fujifilm maintains the same resolution but ditches the tall grip design and goes for autofocus speed, video features, and a $7,499 price. The new flagship ...

It's only been a few short years since Fujifilm began its journey to push its own vision of exactly what a medium format camera should be. After decades of medium format being large, boxy, and heavy ...

Instead of developing a full-frame 35mm system to complement its APS-C X series, Fujifilm opts for medium format. Images, and the devices that capture them, are my focus. I've covered cameras at PCMag ...

If you're looking to get more creative with your handheld photography and need a sensor larger than 35mm for the job, Fujifilm has a new mirrorless camera to show you. Committing to the idea of a ...

B&H is excited to announce the FUJIFILM GFX 100S mirrorless medium format camera and GF 80mm f/1.7 R WR lens. This camera is poised to shake up the medium format market by packing an ...

Fujifilm follows up its 50-megapixel mirrorless medium-format GFX 50S and 50R models with the 102MP GFX100, both the least- and most-Fujifilm-like camera the company's delivered in quite a while. It's ...

It feels better in hand than any past GFX mode because it’s shaped more like a conventional mirrorless camera. At the same time, it offers a deeper grip that’s more comfortable, while adding an extra ...

This past June, Hasselblad announced the X1D. It was the first mirrorless medium-format camera to have a built-in viewfinder. And it adopted the lauded 50MP medium-format sensor from Hasselblad’s ...

NEW YORK, March 20, 2025 /PRNewswire/ -- B&H is excited to announce FUJIFILM GFX100RF latest--and lightest--medium format camera, the GFX100RF, which fits the company's 43.8 x 32.9mm, 102MP sensor ...

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