Rapala’s new Busch Light Original Giant Lure turns one of fishing’s most iconic crankbaits into a bold wall display for ...

As long as there are fish to be found, there will be people of all ages trying to get them on a hook. A combination of art, science, and animal psychology has gone into creating lures that will appeal ...

A roundup of the latest and greatest saltwater lures that catch more fish inshore, offshore, trolling and jigging. The post ...

TAMPA, FL, UNITED STATES, January 17, 2026 /EINPresswire.com/ -- Sea Lime Lures, a Tampa-based fishing gear company ...

Topwater lures are in a league of their own. Nowhere in the fishing world will you find a more eclectic, bizarre, and curious collection of tackle. Companies have spawned seemingly every conceivable ...

The tube design is a great marlin lure for several reasons. They are aggressive swimmers, giving the appearance of a fleeing mackerel or tuna as they splash and smoke across the surface of the ocean.

A Topeka fishing guide is helping to steer a longtime cold-water lure company into the über-hot bass market. Clyde Holscher, of Guide Lines Guide Service, is a well-known Midwest Finesse angler and a ...

GOOCHLAND COUNTY, Va. (WRIC) — Two Goochland Middle School students are making money and making local anglers more successful with an innovative lure design. Isaac Kowalski and Miller Nixon, who have ...