In 2024, FMCG was the largest contributor to India’s digital advertising market, with digital ad spends of Rs 16,606 crore, accounting for 34% of total digital advertising. Digital formed 53% of ...

E-commerce emerged as the growth engine of 2025, posting the highest market growth with ad spends up 40.8% year-on-year and ...

Having analyzed more than 81,000 online display advertising campaigns run via their platform, Eskimi highlights this gap, showing which industries and countries run the highest volume of Gen Z-focused ...