Alzheimer's disease (AD) is a brain disorder that destroys memory and thinking skills over time. It is the most common form of dementia in older adults. There is presently no cure for the condition, ...

People with autosomal-dominant mutations in APP or presenilin genes develop early onset Alzheimer’s disease. Could a healthy lifestyle mitigate this genetic misfortune? A new study indicates that it ...

People say they no longer watch TV commercials. And yet,, hundreds appear to have scrutinized an ad from interactive-workout company Peloton with an intensity so vigorous it threatens to overwhelm the ...

Evidence is accumulating that certain activities are correlated with a reduced risk of Alzheimer's disease, though whether this relationship is one of cause and effect is still open to debate. Recent ...

A widely-mocked advertisement from the exercise bike company Peloton came at a steep price for the company’s investors. Earlier this week, Peloton released an advertisement depicting a woman getting ...

Criticism of the ad stems from the mere fact of the husband buying an exercise bike for her, indicating that she should lose weight. Buying the bike, therefore, is manipulative and sexist, it seems.