Lego says the new brick will 'make entire sets come to life' starting with Star Wars in March.

Progress doesn't have to mean complete reinvention.

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

Lego bricks may be simple, but putting them together rewards curiosity, trial and error and stubborn problem solving ...

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully digital, Smart Play is the future.

At CES 2026, LEGO revealed Smart Bricks, a new connected toy system that could revolutionise how the iconic brand approaches play.

LEGO has just debuted its greatest innovation in 50 years, since the introduction of the LEGO Minifigure in 1978, at the Consumer Electronics Show in Las Vegas. It represents a radical shift to ...

Lego recently announced the biggest evolution to the Lego system of play since the 1970s – with a new Smart Brick filled with ...