If you're an event marketer, you'll agree that the past couple of years have been a crazy ride, with new challenges, hurdles and curveballs. However, you've figured out a way to not only sustain the ...

Data is now the engine that drives almost every successful marketing strategy and campaign. Recognizing the power of data, marketers today are looking for ways to capture reliable insights that can ...

Over the past 24 months, virtual events—and, more recently, hybrid formats—have proven crucial alternatives to in-person engagement during a time of unprecedented global disruption. And despite the ...

ROCKVILLE, MD / ACCESSWIRE / November 6, 2024 / Brands across the Fortune 1000 are leaning into experiential marketing for 2025, according to Event Marketer Magazine's EventTrack-the largest, most ...

As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

Events have undergone an evolution. Over the last three years, event professionals have adapted to changing environments, pivoted to virtual events, and embraced the power of data to shape event ...

Event Marketer was founded in 2002 to serve the information needs of strategic brand-side marketers across the spectrum of experiential marketing. Today it is the world's largest information resource ...

Receiving this major recognition from Event Marketer in our first year of business cements that we are on the right path.” — Richard Rathe, Managing Partner, The Ev&Ex Agency NEW YORK, NEW YORK, ...

The editors of Chief Marketer and Event Marketer are pleased to announce the winners of the 2022 Top Women in Marketing Awards. The winners were announced live this week during a virtual awards ...

*All entry deadlines close at 6pm Hong Kong time (UTC/GMT+8). Below is a highlight reel from the 2024 live event in Hong Kong. For further information, you can download the entry pack here. For ...

The Year's Biggest Research Report on Experiential Marketing: EventTrack 2025 Unveiled ROCKVILLE, MD / ACCESSWIRE / November 6, 2024 / Brands across the Fortune 1000 are leaning into experiential ...