Does bombarding people with your logo actually make it memorable? Apparently not. Scientists at UCLA put 85 students in a room and asked them to draw what you’d think would be one of the most ...

The Apple logo is one of the most-recognized logos in the world—but chances are you’re really, really bad at drawing it. How do we know? Science, of course. In the 1970s, scientists showed that ...

Digital art is becoming increasingly popular and widely accepted. Many people today use their computers and devices to create digital art. Thanks to advances in technology and easy access to digital ...

Since its unveil nearly two years ago, the Apple Pencil has improved dramatically. Even though its hardware has remained the same, Apple has expanded Apple Pencil support throughout iOS, while ...