Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...
A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...
Plus, advice on when is the best time to buy World Cup tickets with dynamic pricing in play: "There are deals to be had" Argentina captain Lionel Messi kisses the FIFA World Cup Trophy. Tickets for ...
Imagine refreshing an online shopping cart only to see the price of your favorite jacket jump $20 in minutes. This is the reality of dynamic pricing in today’s AI-driven markets. As a digital product ...
Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...
In February 2025, Rich Greenfield, the media and technology analyst at LightShed Partners, a research firm based in New York City, wrote a blog post about the imminent arrival of airline-like dynamic ...
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Why Ariana Grande opting out of dynamic pricing might actually help ticket scalpers — and not her fans
CORRECTION: A previous version of this story inaccurately described how tickets for Lady Gaga’s Mayhem Ball tour were priced. When news broke that tickets for Ariana Grande’s “Eternal Sunshine” tour ...
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