Roku patent proposes showing targeted ads during paused HDMI device use, potentially increasing profits for the Smart TV company. New technology analyzes HDMI feed to display relevant ads matching ...

Sam’s Club MAP is the first and only retail media platform to integrate ads in a mobile, self-checkout app experience. Scan & Go, a feature of the Sam’s Club mobile app, allows members shopping ...

Google has added a new display ads option for ad intents. The new option lets you pick between always show display ads with organic search results or show search ads with organic search results, and ...

Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the onsite display ads that its partner agencies can ...

Sam’s Club’s retail media network announced Wednesday the launch of display ads in its app’s Scan & Go feature, integrating physical and digital retail media capabilities. The display ads will appear ...

Microsoft is broadening its AI-driven advertising tools, now offering generative AI capabilities for creating display ad banners through its Copilot feature. Why we care. This expansion makes ...

In recent years, B2B marketers have struggled with the role that display ads play in the online mix more than their B2C counterparts. They have had to make sure the time and money they spend on ...

Way back in Q1 of 2023, I wrote an article here that predicted the web will see a massive traffic drop of 50% in the next five years. It’s now two years later, and I am seeing many other people make ...

Search ads are Google's way of connecting potential customers with businesses that offer the products or services they're interested in. When someone searches for a keyword related to your business on ...