As AI integration in search becomes more mainstream, brands need to quickly develop strategies to boost their discoverability.

For years, B2B companies relied heavily on search engines like Google as a primary gateway to discovery. The strategy was clear: write quality content, optimize keywords, climb the rankings and let ...

Over the last 12-18 months, the rhetoric across Search Engine Land has shifted. There’s now broad agreement that people don’t just “Google” to discover brands anymore. Audiences are finding brands on ...