Most mail gets tossed, but every so often, a piece earns a second look. That's design with intention, and Summer Gould breaks ...

Once you’ve identified your audience and refined your message, your design strategy becomes the difference between a mail piece that performs and one that gets ignored. Images, fonts, layout, copy, ...

For many businesses, creative design and direct mail execution have traditionally lived in separate worlds. Design teams focus on visuals, branding, and messaging, while marketing or operations teams ...

When it comes to direct-mail postcard marketing success, which matters more: design or copy? This is a topic worth discussing, as we’ve all seen badly designed postcards with great text and ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

The Postalytics Canva integration simplifies and streamlines the direct mail creative process New integration bridges Canva design and Postalytics automation, enabling marketers to create and send ...

Few arrivals can – or should – energize a marketing team more than boxes of collateral. It takes months of work to produce but only minutes for an eager team to unwrap and sort stacks of glossy ...