A direct mail campaign proves to be a powerful lead generator for small businesses, delivering measurable returns in an age dominated by digital noise. With carefully crafted messages and targeted ...

PostcardMania, the $104.6 million marketing technology firm with 384 staff, increased second quarter revenues significantly over the same quarter last year, improving 12% over Q2 2023, as more ...

When the FHA guideline changes went into effect in November there were many unknowns about how this would impact FHA direct mail volume. Based on our client feedback, the changes took a few weeks to ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Direct mail remains a potent tool in marketing. Despite being a higher-cost option, it consistently generates more revenue per lead than digital sources. Enhance customer interactions through live ...

PostcardMania reports growth in 2025 across multiple sectors, led by renewed demand for traditional direct mail and accelerated automation.

Generating leads through direct mail marketing is a challenge. This doesn’t mean you should abandon your efforts. If you don’t see the value in print marketing, it’s time to think again. According to ...

Everyone knows direct mail can work, but it’s no secret that mail response has been in a slump for the last few years. Now it has risen back to the top. The most widely used marketing method for top ...

When lead generation relies on only one or two channels, timing and context frequently work against engagement.