The way most digital marketing agencies work isn’t, well, working. Clients hire an agency with high hopes of expert guidance and high-performance execution. Then, they find themselves lost in layers ...

Marketers are remembering this year’s Super Bowl as the one where a power outage created an unprecedented, awkward silence that some big brands capitalized on with real-time marketing response teams.

Long gone are the days when traditional print and broadcast media were considered king; instead, we've witnessed a seismic shift towards digital platforms, the power of social media, targeted online ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

In today’s data-driven world, digital marketing is no longer a “nice to have”—it’s essential for business growth. But despite the wealth of data available, one of the biggest challenges I see among ...