Albert Einstein once said, “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.” While that may sound extreme, it does highlight the ...

As demonstrated in a series of new studies, researchers show that as the prevalence of a problem is reduced, humans are naturally inclined to redefine the problem itself. The result is that as a ...

Guess what the members of your audience are most interested in? That’s right, their problems and how to fix them. This is old news to anyone who has studied the arts of rhetoric, persuasion, and, of ...