University of Georgia professor Peter Smagorinsky always gives us something to think about it in his guest columns for AJC Get Schooled. No exception today with this fascinating discussion of how we ...

Companies across all industries rely on key performance indicators (KPIs) and goal-setting to track progress against specific business objectives. Whether it’s hitting a specific sales target, closing ...

Demonstrating accountability and ROI continue to be front and center among the demands placed on sports marketers in justifying their investments. Yet, I continue to be underwhelmed by the means with ...