People feel very differently about owning physical books versus e-books, a recent study shows. While stereotypes suggest that younger consumers prefer digital books, that is not actually the case, ...

New software allows for 'decoding digital brain data' to reveal how neural activity gives rise to learning, memory and other cognitive functions. The software can be used in real time during an fMRI ...

Every time a Website is visited or a banner ad is clicked, a trail of footprints is left behind. These footprints offer clues about likes, dislikes, and habits—the consumer’s digital behavior. Web ...

As organisations strive to adapt to the digital age, they encounter a triad of transformational forces: data overload, digital consumer behaviour, and the meteoric rise of AI. The proliferation of ...