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You've probably never thought about it, but the humble price tag has been fighting for us for over a century. Now that price tag is facing extinction with dynamic pricing swooping in to overtake it.

Recent state regulatory activity on surveillance pricing for consumer goods creates a heightened urgency for businesses engaged in algorithmic ...

Instacart operator Maplebear Inc. said today it’s going to cancel a controversial experiment that used artificial intelligence to show different prices for different products to some consumers. The ...

If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

When we think dynamic pricing, we usually think of airlines, Uber or Amazon quickly changing their prices. But now, dynamic pricing is coming to a supermarket near you. More and more, the things we ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. 2024 looks set to be defined by conflicting indicators, ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

New York’s groundbreaking Algorithmic Pricing Disclosure Act (the Act) took effect on Nov. 10, 2025. The Act requires businesses operating in New ...

WASHINGTON, DC - NOVEMBER 08: UPS CEO Carol Tome participates in a discussion hosted by the Economic Club of Washington, DC at the Ritz Carlton Hotel on November 08, 2023 in Washington, DC. Tome spoke ...

Maryland leaders introduced legislation Tuesday that would prevent dynamic, surveillance data-driven grocery store pricing. It comes as the retail industry increases its use of electronic shelf labels ...