Listening becomes the CX strategy. When data is treated as a continuous conversation rather than a repository, brands can ...

A resilient data strategy must treat unstructured content not as archival noise but as a primary input into the enterprise ...

Reltio, Progress, Dataiku, and Melissa detail how to build an AI-driven data strategy for 2026, focusing on unified platforms ...

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a unified approach. Sarah, CMO of a growing fintech startup, sits in ...

In today's data-driven world, businesses face the challenge of managing vast amounts of information. Data warehousing has become a key solution as it allows organizations to store, access, and analyze ...

Enterprises want more value from their data, but research from Salesforce shows how silos, gaps in strategy and low data ...

Here are five practical success strategies to help businesses become truly data-driven by focusing on strategy, culture and simplicity over technology. Start with strategy, not tech, to become truly ...

The accounting profession is undergoing a dramatic transformation as artificial intelligence and intelligent process ...

Businesses are racing to harness sprawling data across multiple cloud platforms. Ashitosh Chitnis stands at the forefront of this movement—an architect of scalable, enterprise-grade data solutions ...

Strategy Mosaic™ is a game-changing data management solution that lets businesses connect, govern, and leverage all their data – across any platform, any cloud, and any application – without costly ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Hospitals and health systems recognize that strategic growth is only possible if they offer consumers the right programs and services in the right place at the right time. Without smart marketing ...