In 1992, Netscape made history by inventing the cookie, enabling websites to remember user information and preferences. This simple invention sparked the digital advertising revolution, and cookies ...

How to prepare a great CX foundation by getting all your data in order and adding privacy-centric, cookieless third-party data sources. Customer data, in particular first-party data collected and ...

Co-Founder & Principal of ThinkNow, a technology driven cultural insights agency. The demise of third-party cookies will be a blow to marketers who’ve come to rely on the technology’s ability to ...

Data shows how cookie alternatives can generate additional revenue for publishers outside of third-party cookies. Half of a publisher’s inventory has been ignored simply because it lacks a browser ...

On 11 July 2022, the Voivodeship Administrative Court in Warsaw (the "WSA") overturned the decision of the President of the Personal Data Protection Office (the "President of the PDPO"), concluding ...

If you’re feeling out of the loop about Chrome’s personal data collection, you’re not the only one. Google had announced that it would be deprecating third-party cookies. Then it delayed the ...

On Tuesday, Google Privacy Sandbox extended its arbitrary timeline for deprecating the third-party cookie yet again, saving the industry from the looming Q4 deadline ...

The “demise” of cookies means brands no longer have individual consumers’ data at their fingertips and they need new ways to collect and sort this valuable information. The Fast Company Executive ...

Data has become the lifeblood of marketing, and there are changes on the horizon to how we can collect and use that data. The most recent SAS Customer Advisory Board meeting highlighted data ...

Cookies may sound deliciously appealing on the surface. Allowing cookies on your devices and browser have a sweet side and occasional bitter aftertaste if not managed properly. First, the basics of ...