Much of artificial intelligence (AI) in common use is dedicated to predicting people’s behavior. It tries to anticipate your next purchase, your next mouse-click, your next job move. But such ...

What if consumer-packaged goods marketers had the technology to identify and a database to keep track of purchases for a specific brand and product, and to identify the store where they were sold for ...

Marketing has always had the potential to be a powerful business multiplier, but its true impact is often misunderstood — or ...

The MarketWatch News Department was not involved in the creation of this content. Powered by over 5 trillion data points, DATA POEM's proprietary causal architecture revolutionizes enterprise decision ...

Our foray into causal analysis is not yet complete. Until we define the methods of causal inference, we can't get to the deeper insights that causal analysis can provide. This article details many of ...

Data overload is a real problem, but we keep piling it on. After all, AI and machine learning require massive data sets. But are we framing the problem correctly? Causal emergence makes a different ...