It has a dual meaning. First, AI amplifies intent-centric approaches by parsing content (for instance, through an intent graph), learning from feedback, and proposing tactics based on what people are ...
Amid a push for supply-path optimization (SPO), demand-side platforms are going directly to publishers and, in many cases, cutting out supply-side platforms in the process. Yahoo’s DSP is the latest ...
HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of smartclip, RTL Group's ad tech development unit and leading provider of ad tech ...
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