DDB Worldwide's new CEOs are making a big push into data and precision marketing. They say clients are demanding more than just the broadcast ads that made the Omnicom agency famous. But the new ...

DDB developed The Uncreative Agency, an AI-powered tool that generates a creative proposal based on a simple one-sentence brief, according to a press release shared with Marketing Dive. In the first ...

”When you compare DDB Chicago now with what it was a decade or two ago, when you compare it to the DDB network – Adam&Eve, DDB Germany, New Zealand, Australia and Alma – Chicago hasn’t been quite as ...

Andrea Diquez, a 25-year veteran of Saatchi & Saatchi, is jumping ship to Omnicom Group's DDB, where she will become the first female CEO of the Chicago office. Diquez, most recently CEO of Saatchi's ...

DDB Worldwide, one of the largest agency networks within ad holding company Omnicom, has named 34-year veteran Marty O'Halloran as global CEO and Justin Thomas-Copeland as North American chief ...

Ad agency DDB Chicago “exploited” a smaller, minority-owned New York shop in a “classic bait and switch” in an effort to win a $4 billion U.S. Army contract, a lawsuit alleges. Hero Group, which does ...

DDB’s AI tool for advertising is embryonic, but it’s getting attention. The Uncreative Agency, which DDB says is the world’s first fully automated creative agency, debuted Jan. 27 with a post on ...

A string of new business wins and a pulse on innovation are prerequisites for growth, but without stable topline leadership, the agency hasn’t yet lived up to what it’s capable of. DDB failed to ...

The new hires come as four DDB Singapore staff leave to set up a new agency called BLK J, which DDB Singapore has agreed to support. BLK J, started by Rowena Bhagchandani, Joji Jacob, Khalid Osman and ...

Kim will be responsible for the entire Philips account across 15 markets across Asia-Pacific - while working closely with the DDB/Philips worldwide team. Kim will be based in Hong Kong. John Zeigler, ...