Competitive strategy refers to a company's short-term and long-term strategies to gain market share against its competitors. Small businesses must compete not only against their peers but also against ...

Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

Trend: The single most important thing every company must do to remain competitive is to develop new products and services. We believe it applies just as much to IT, inventory control and operations ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Angelica Kopec is the CEO of She Knows Business: Agency Owner, Elite Business Strategist, Multi-Venture Partner, Advisor & Investor. Traditionally, leaders look to peers or more experienced ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest competitive pricing strategy for a fast food company. During ...