This time on THE IDENT REVIEW, we're taking a look at a rare breed of ident that hardly ever make appearances on UK television. Going out after the announcement of the death of Prince Philip, we look ...

UK commercial PSB Channel 4 has unveiled a new series of idents which it says authentically reflect life in modern Britain. Created by Channel 4’s in-house creative agency 4creative in collaboration ...

Launching on 18 September, during Downton Abbey, the films are based on real-life situations of Aviva customers who have claimed on their insurance, although portrayed by actors. The 10-second idents ...

This week on the Ident Review, we continue with our festive theming by taking a look at the early Christmas idents of Channel 4, from 1982 to 1995.