The Agentic Decisioning Layer for TV advertising, today announced new research from EMARKETER, conducted in partnership with Olyzon, showing that Connected TV (CTV) is entering a new phase of ...

YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center ...

Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as ...

PASADENA, Calif.—A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on ...

PASADENA, Calif.—Connected TV (CTV) ad platform tvScientific has launched the Performance TV Academy, an online course for digital advertisers wanting to learn the best strategies and tactics for ...

CTV has become one of the fastest-growing categories in advertising. With spend surging and platforms multiplying, the term itself is starting to stretch in ways that raise real concerns. What began ...

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a ...

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball. Typically, performance channels, such as the classic banner ad, had the ...

Rakuten TV Enterprise, the B2B brand of Rakuten TV, has aligned with ID5 to enhance addressability and measurement across ...

In privacy-regulated verticals, 50% of respondents say that contextual is their main targeting tactic.

Connected TV (CTV) has become the most important consumer trend according to marketers, with 56% ranking it as critical to watch ahead of H2 2024, narrowly surpassing AI at 55%. This is according to ...