Chapter 2 provides an introduction to the role CRM systems play in an organization, examines the anatomy of a CRM system and the type of CRM systems available, and looks at the CRM’s role as keeper of ...

Customer relationship management (CRM) software is a set of tools that help businesses track and manage customer interactions. The best CRM software can help businesses to better understand their ...

It’s 11 p.m. on a weeknight. You’re at your desk researching customer relationship management (CRM) solutions for the third time this month. Your sales team is growing, customer information is ...

She has spent the last five years working on small business content to help entrepreneurs start and grow their businesses. She’s well-versed in the intricacies of LLC formation, business ta… CRM ...

Large enterprises often have to make a tough decision: Should they use one consolidated customer relationship management (CRM) tool for the whole company, or should each department have its own ...

Running a business is no small feat, especially when it comes to managing customer relationships, sales pipelines, and marketing efforts. The problem? Juggling multiple tools and platforms can be both ...

CRM systems are suitable for businesses of all sizes. Pricing ranges widely, depending on several factors that need to be weighed before investing in a CRM platform. A customer relationship management ...