The acronym CRM, which stands for customer relationship management, is tossed around liberally, but it isn’t widely understood in a comprehensive way. CRM is often viewed primarily as data and ...

The management and coordination of service has been the subject of a great deal of attention over the past 20 years as customer and field service has moved from its traditional role as a cost center ...

Now that supermarket operators are inundated with Customer Relationship Management data, what should be done with it? This appears to be a simple question, yet many retailers are wondering this aloud ...

The product category known as Sales Force Automation (SFA) is at least three decades old, and Customer Relationship Management (CRM) has been around nearly that long. Companies have spent billions of ...

As a small-business owner, you work hard to get new customers, and once they visit your website or walk in the door, you should do everything you can to make sure they stay a happy customer and return ...

If we are ever to change the tragic annual firefighter fatality and injury statistics, a different way of managing alarms needs to be identified and embraced. I am convinced that CRM “raises the ...

At a recent roundtable of Customer Relationship Management (CRM) specialists, a journalist tabled this question: "If I'm a company that is very traditionally Asian, with a strict hierarchical ...