Just like the name of your new RIA, the brand is the next most critical aspect of the firm. After all, it’s your lasting first impression to your esteemed fellow colleagues and prospective clients. Dr ...

Pradeep Anand helps firms quicken revenue and margin growth via go-to-market strategies/tactics and competitive value pricing. www.seeta.com To continue reading this ...

‘Branding’ and ‘Marketing’ are terms that traditionally refer to the ongoing actions implemented by an organization to enhance the sales of the organization’s products and services to increase revenue ...

When you’re starting a new company, it’s easy to put off the branding process for a while. You’re working on getting your main product or service into the hands of as many customers as possible, and ...

So, your branding needs work. Perhaps you’re updating your mission statement. Perhaps you’re trying to appeal to younger generations on Snapchat and Instagram. Whatever the case may be, individuals, ...

Nathalie Nicole is a branding coach, entrepreneur, and influencer who owns two companies called NN Body and Women Who Boss Network. Through these brands, she helps women feel beautiful and educates ...

CHROs are increasingly part of the branding process because the employee value proposition (EVP) — and whether the right people will stick around — is key to a brand's overall success. But employers ...