When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

Arm & Hammer has a rich history dating back to 1846. Originally, the brand sold a baking soda product, but the deodorizing benefit associated with the brand allowed it to extend into a host of ...

If you are looking for something interesting to read then this list of bizarre brand extensions that befuddled consumers is the thing you were looking for. There always comes a time when a company has ...

Opinions expressed by Entrepreneur contributors are their own. When I interviewed graphic designers for my agency, I’d always get a little nervous when they claimed they could double as a great ...

More brand owners than ever want to cash in on the value of their trademarks by extending them to products and services in new sectors. Emma Barraclough weighs up the risks and benefits. In these ...