Athletic footwear has entered a new era of ambition. No longer content to promise just comfort or performance, Nike claims its shoes can activate the brain, heighten sensory awareness and even improve ...

The brain’s hemispheres are specialized for efficiency. Modern neuroscience shows lateralization enhances function without ...

Nike claims its latest footwear can sharpen focus by stimulating sensory receptors in the feet. Backed by internal ...

Scientists have developed a new machine learning method that reveals surprisingly consistent intrinsic brain patterns across different subjects by disentangling these patterns from the effect of ...

For much of the 20th century, scientists believed that the adult human brain was largely fixed. According to this view, the ...

Nike claims its latest footwear can actually alter cognitive function; however, neuroscientists argue the reality is far more ...

Researchers have discovered how two brain areas, neocortex and thalamus, work together to detect discrepancies between what animals expect from their environment and actual events. These prediction ...

But the most meaningful “mind-altering” effects a person can experience through physical fitness still come from sustained movement, training, sleep and attention – not from sensation alone. Footwear ...

Researchers outline a roadmap for applying transcranial focused ultrasound, a noninvasive technique for stimulating the brain ...

A heart attack activates stress circuits in the brain that evolved for survival but can amplify inflammation, disrupt healing ...

Closing your eyes offers a significant cognitive boost, enhancing memory recall and creative thinking by reducing visual distractions. This simple act allows the brain to shift focus inward, ...