Bright berry-colored drinks and candies are marketed as fun, even wholesome, but the pigments that create those neon hues are ...

You might say it’s just a pigment of your imagination ...

Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

Turns out, your body isn’t just being dramatic—some colors really can make you physically sick. Welcome to the world of ...

This video lets you peek inside the human brain, highlighting the neuronal fibers that enable communication across the brain. This communication is vital to all brain functions, including learning, ...