"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Once you have the fit dialed in, consider how the bra makes you feel. Sarah Shotton, creative director of ...

ThirdLove, a direct-to-consumer lingerie brand, has bra fitting down to a science. The female-run startup, which launched in 2013, has turned into a cult-favorite bra brand — and it’s easy to see why.

Purchasing a bra can be a highly personal and potentially stressful experience. Even if you’ve been wearing bras forever it can be difficult to find the exact style and support you’re looking for.

This past weekend, The Curvy Fashionista had the pleasure of attending an unforgettable event that not only transformed the way we think about bras but also highlighted the true passion behind the ...

Confession: Even as a Women’s Health style writer, I haven’t always worn the right size sports bra. Some have been so small that I was practically spilling out, while others were too big and offered ...

As the article of clothing closest to our hearts, it ought to be the best. We’re talking, of course, about the bra — that can’t-live-with-it-can’t-live-without-it piece that every lady loves to hate.