After the iPhone X, iPhone 8 and ARKit launches, it’s clearer than ever that Apple owns the four waves of augmented reality. But Google’s launch of ARCore has the startup CEOs, corporates and VCs with ...

Mobile augmented reality isn't really new. Even before Oculus, Vive, and HoloLens, there were already traces of the use of AR on our phones, from the AR-powered Layar map app to the not so AR Pokemon ...

Google has launched version 1.0 of its ARCore SDK, signaling the first real salvo in a fight with Apple for developer support in augmented reality. Android developers are now free to publish ARCore ...

Apple's ARKit made a public debut at WWDC 2017 and was later released with iOS 11, enabling any iOS device with an A9 or newer processor to run augmented reality games and apps. Like clockwork, Google ...

Epic Game’s Unreal Engine is making it easier to create for augmented reality in the newest 4.18 update, now including official support for Apple’s ARKit and Google’s ARCore software dev kits, and ...

Epic Games has added Unreal Engine 4 support for Apple’s ARKit and Google’s ARCore. Epic said the game engine now includes production-ready support for Apple’s augmented reality tech ARKit in iOS 11, ...

ARKit, Apple’s augmented reality development kit, has arrived with the release of iOS 11. While the focus of what developers can do with AR has been primarily on games and helping with day-to-day ...

In these early days of the augmented reality platform wars between Apple, Google, and Facebook, the big early edge goes to the maker of the iPhone, thanks to the massive install base of iOS devices ...

AR is ramping up now that app developers have the software tools to create experiences with Google’s ARCore and Apple ARKit. Apple has attracted a number of brands already and Google could catch up ...

Mere weeks after announcing Project Tango was out of beta, Google revealed its software-only augmented reality program, ARCore. Google’s announcement followed the release of Apple’s ARKit, which ...

Google has experimented with augmented reality via its Tango platform, but that requires specific hardware, like the Lenovo Phab 2 Pro, to work. Now, as Apple prepares to unleash AR capabilities ...

Don’t cry for Project Tango, it’s already dead reincarnated. Actually, since it’s very unlikely you would’ve ever seen Project Tango in the flesh, you’re probably not even sure what you’re missing.