Apple introduced a revamped online Mac configuration tool that guides buyers through fully customizing devices, signaling a ...

Apple reportedly has an exciting plan for the Mac lineup for 2026. That includes new MacBook Air and MacBook Pro refreshes, a ...

Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, ...

Just like buying a new iPhone through Apple's online store, you now select each spec of your new Mac device when purchasing ...

Apple made an important change to the way customers buy a Mac, and users appreciate it.

Apple has quietly updated its Apple Store website to better show Mac buyers all hardware customization options.

Apple has overhauled its online store for Macs. This "a la carte" shift, combined with dwindling stock, suggests M5 Pro and M5 Max MacBook Pros are imminent.

Apple updates its online store with a new Mac configurator, allowing buyers to choose color, chip, memory, storage, and ...

Apple is taking a partial page from bulk OEM system builders and boutique PC outfits by now offering a similar part-by-part configuration process for its Mac systems.

Apple’s services revenue hit $30B, signaling a shift to subscriptions. From Creator Studio to iWork AI, see why your Mac apps ...