Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were ...

In a brief but telling exchange during the company’s earnings call, Cook revealed, "The advertising category, which is a combination of third party and first party, did set a record during the quarter ...

Apple CEO Tim Cook took to X and shared the video saying, "Holiday cheer, a little bit of magic, and a whole lot of heart, captured on iPhone 17 Pro by a few handmade puppet friends!" Set in a snowy ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results ...