Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark. Many legal marketers struggle to measure the ...

Discover the best marketing analytics software in 2026. Compare top platforms for data tracking, campaign monitoring, and ...

Tracking form submissions is a crucial aspect of marketing success, as it allows organizations to gather valuable data about their audience and their preferences. By keeping track of the forms ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

John Mueller of Google has to say on Twitter that just because a link has UTM parameters on them, it doesn't make it a paid link. He said "links with UTM parameters are just links." "They're ...