CNET

Amazon's Alexa Plus Confounds Chris Hemsworth in Super Bowl Ad as the AI Tool Launches

Alexa Plus is aiming higher with a new superhero Super Bowl spot and a US-wide launch, including a free version for any app ...

Chris Hemsworth Goes Up Against a Bear, Garage Door and Alexa in Amazon's 2026 Super Bowl Commercial (Exclusive)

The actor is joined by his wife, Elsa Pataky, in the ad, which will air during Super Bowl LX on Feb. 8 ...

Alexa Plus is now available to everyone in the US – but when's it coming to the UK too?

The smarter AI assistant from Amazon is now available to all Stateside ...

‘Alexa+, bringer of sorrow’: Amazon starts a full Alexa+ rollout in the US, but early users are still sharing their horror stories

Amazon is opening up the Alexa+ doors to everyone in the US, but there are tales of caution from early adopters.

Amazon users now have three ways to access Alexa Plus — but they don't have to

Amazon has announced that Alexa Plus is leaving early access and is now generally available to US users. The corporation is now offering three ways to access the enhanced Alexa: Alexa Plus with Prime: ...
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Chris Hemsworth thinks AI is trying to kill him in Amazon's Super Bowl ad

Amazon bets on celebrities and humor to promote Alexa+.

Alexa+ is now available nationwide, with a free text-based version for non-Prime members to try

Alexa+ has been in e arly access since last year, and Amazon says it’s listened to user insights ahead of rolling out the ...