Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. “No ads, no games, no gimmicks.” This was the ethos of WhatsApp ...

ChatGPT ads are here. This guide shows small businesses how to master conversational advertising, AEO, and GEO to dominate ...

Elon Musk announced last week that his social media company X will begin charging brands based on the size of their ad. “X is moving to charging for ads based on vertical size,” Musk wrote on X. “So ...

Imagine one night, you're scrolling through social media on your phone, and the ads start to look remarkably familiar. They're decked out in your favourite colours, are featuring your favourite music ...

Meta Platforms Inc. today said it’s rolling out a full-screen video tab on Facebook in recognition of the fact that its users spend more time watching videos than anything else on its platforms. And ...

The French agency group handles PayPal's creative account through BBH USA. It’s an “impossible” mission by standard definition: Turning PODS, the portable storage trucks, into real-time digital ...

ChatGPT may soon serve up ads for products it thinks you’d like to buy. OpenAI announced on Friday that it will be testing ads in its free version for logged-in, adult US users. It’s also rolling out ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

The intrusion appears even more pervasive in text-based communications. Approximately 76% of citizens surveyed reported ...