“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Farm, CEO and co-founder of ...

Ryan is a tech/science writer, skeptic, lover of all things electronic, and Android fan. In his spare time he reads golden-age sci-fi and sleeps, but rarely at the same time. His wife tolerates him as ...

For all Android 12 users, regardless of their opt-in status, advertising IDs will be zeroed if developers have not integrated new permission levels into their apps. In other words, writes Chris Farm, ...

is a senior editor following news across tech, culture, policy, and entertainment. He joined The Verge in 2021 after several years covering news at Engadget. Last year, Apple added App Tracking ...

If there's one thing that bothers me in this modern era, it's advertising. I understand companies have to pay the bills, but sometimes ads can become a bit much. Even worse, some ads feel like a ...

On Wednesday, Google announced the start of a multi-year process to overhaul ad tracking on Android phones, moving the mobile platform along a similar path to the one sketched out by Apple’s tracker ...

In a blog post Wednesday, Google shared plans to begin phasing out cross-app ad trackers on Android devices. As for what this means exactly, Google currently assigns Android users unique advertising ...