Netflix reported $1.5 billion in ad revenue last year and expects that to double in 2026.

OpenAI's soon-to-be-launched advertising business could generate tremendous revenue if management executes well.

Fox Corporation beats earnings estimates with $5.18 billion revenue, up 2% year over year as cable programming and ...

By Samuel Indyk and Danilo Masoni LONDON/MILAN, Feb 3 (Reuters) - A selloff in European and North American software, data ...

In essence, AdCP aims to do for AI-driven advertising what OpenRTB once did for real-time bidding—bring order to chaos. But this time, it’s not just about banner ads; it’s about creating a universal ...

OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

For those who remain blissfully unaware, Melania is Brett Ratner's glossy documentary movie following the First Lady during ...

"symbols": [ "proName": "NYSE:DIS", "title": "Disney", "proName": "NASDAQ:CMCSA", "title": "Comcast", "proName": "NASDAQ:WBD" ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

The media are defined as communication sources that reach a wide audience, such as radio, television, magazines and newspapers. For small businesses, connecting with media outlets is often a prime way ...

By Harshita Mary Varghese and Patrick Wingrove Jan 28 (Reuters) - Novo Nordisk spent nearly $500 million on U.S. advertising ...

Advertising is essential for making the world aware that your small business exists and for persuading prospects to buy your product or service. Many small business owners, however, are unsure of how ...