This article, provided for The Drum by marketing intelligence service Warc and written by Dominic Twose and Polly Wyn Jones, discusses the results of a study of IPA Effectiveness, Effie and Cannes ...

Success also won’t live in a single TV spot but by building connected campaigns that extend beyond game night.

Shruti Dash from India, as a Consultant and Data Scientist at Amazon Ads, connects corporate standards and new frameworks ...

Taboola study with Columbia, Harvard, TUM, and Carnegie Mellon finds AI-generated ads match human ads in engagement, with ...

New research documents that mascots are underutilized in Super Bowl advertising. Jon Evans, Chief Customer Officer for ...

It has long been understood that brand is advertising’s most powerful driver of growth. Yet, in a marketplace worth more than one trillion dollars, less than 10% of digital campaigns track brand ...

Inside Effectiveness is set to return to Sydney and Melbourne in February, bringing together Effie Award-winning work and ...

NEW YORK--(BUSINESS WIRE)--NCSolutions (NCS), the leading advertising effectiveness company for CPG brands, is celebrating a decade of achievements. Amid the unprecedented seismic shifts in the ...

Nearly all of the buyer’s journey is spent with marketing materials — not sales reps. With 83% of buyers conducting their research without assistance from sales reps, the onus is on marketers to ...