Anthropic has announced that it won’t be bringing ads to its AI chatbot Claude, in sharp contrast to confirmed plans from OpenAI to allow advertising in ChatGPT. To hammer the point home further, the company is releasing a Super Bowl commercial that makes fun of unnamed rivals adding adverts to their AI.

Ad status: Ads planned and entering limited testing.

Anthropic says embedded ads would defeat the entire purpose of its AI chatbot. Sam Altman had words about that.

Anthropic has promised Claude will remain ad-free, just weeks after OpenAI announced plans to bring ads to ChatGPT.

That strategy now sits with Anthropic’s decision on Claude. While OpenAI is opening the door to ads in its AI tool, Anthropic is explicitly ruling them out, leaving the two chatbots headed down different revenue paths at the same time.

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