You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, ...

Not everyone searching for your city is located in it. Whether they’re planning a move, booking a trip, or shopping for a better deal, people often search for businesses in locations other than their ...