In today's digital age, video advertising is a vital tool for marketers to reach their target audiences more effectively, and sports audiences are no exception. Effective ad placement in sports is ...

If you’re running video ads on YouTube, you know there are a lot of factors to consider. But one of the most crucial elements is often overlooked: where your ads actually show up. This article ...

(RTTNews) - Apple Inc. (AAPL) is presently experimenting with a new AI-based ad purchasing tool for the App Store that can independently determine the best ad placements, according to a recent report ...

On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...

Meta is offering advertisers more control over their ad placements through comment and publisher controls as well as “blocklists” supported by additional third-party brand-safety and measurement ...

Alphabet Inc.’s Google said today it’s enhancing its online advertising placement capabilities with the launch of two new artificial intelligence-powered tools that are designed to find the best ad ...

Walmart (WMT) may bring advertising to its Sparky shopping tool as it explores additional uses for its agentic AI search agent and new ways to monetize chat-driven shopping. In an effort to stay ahead ...

Today's audiences command absolute control over their content experiences, sparing no time for anything that fails to resonate with their interests. A recent study conducted by the London Business ...

Supersonic has whipped the cloak off what it’s terming “Ad Placement Technology” – a tool that enables mobile developers to integrate and customize rewarded ad units. Ad Placement Technology works by ...

Gmail users are mad about sponsored ads they say are now appearing in the middle of their inboxes, versus at the very top where they can more easily be distinguished from genuine emails. Gmail has ...

Google is taking issue with recent research claiming its placement of video ads on third-party networks are ineffective and fail to meet Google's own policy guidelines. In a blog post, Google global ...