Reddit forecasts revenue above estimates as AI fuels ad sales

Feb 5 (Reuters) - Reddit forecast first-quarter revenue above Wall Street estimates on Thursday, as artificial ...

Boostr and Passendo Announce Strategic Partnership to Unify Ad Management for Publishers’ High-Value Email Inventory

Boostr and Passendo partner to unify email and display ad management, allowing publishers to forecast and execute ...

Reddit forecasts strong revenue as AI tools drive ad sales

By Jaspreet Singh Feb 5 (Reuters) - Reddit forecast first-quarter revenue above analysts' estimates on Thursday, as ...
Marketing Dive

Magna latest to downgrade global ad spending forecast, expects $979B

U.S. advertising revenue for media owners is expected to hit a record-high of $398 billion, a 4.6% increase over 2024 and a 6.9% increase when excluding cyclical spending. While ad revenue continues ...
Ad Age

New 2025 ad sales forecast suggests earlier predictions of falloff may be overblown

Marketers are restarting paused reviews, reevaluating their rosters amid AI and rethinking holding company contracts as mega-mergers and disruption cause a reset.
Seeking Alpha

tvbeat and Spectrum Reach Launch Programmatic Linear TV Solution to Expand CTV Advertising Using Traditional TV Ad Inventory

LONDON & NEW YORK--(BUSINESS WIRE)-- tvbeat, a global leader in Total TV campaign forecasting, planning and optimization, and Spectrum Reach today announced a partnership to bring tvbeat’s ...