Sounds and overlaying text are key elements for a successful TikTok ad, according to a new report. The report, compiled by marketing platform CreatorIQ and TikTok, analyzed data from the platform.

What are advertisers looking for during this year’s NewFronts? In Peter Naylor’s view, they want alternatives as audiences move away from commercially supported broadcast and cable to ad-free viewing ...

In the modern world of the rapidly changing digital environment, video advertising is not a luxury, but the only way to attract attention, arousal, and transform cold audiences into buyers. Social ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Ad revenue invested behind creator-generated content ...

Ad Creator and its built-in photo editor can help advertisers that don’t have access to a design team save time. Microsoft Advertising has announced Ad Creator, a new feature that extracts images from ...

X has officially rolled out its creator ads revenue sharing program. The new feature enables users to share revenue from verified content creators’ impressions of ads in replies to content posted on ...

Instagram on Wednesday announced that it will start running advertisements in IGTV, its home for long-form videos, and sharing that revenue with creators. It is also introducing paid badges during ...

Ad revenue invested behind creator-generated content is expected to top $180 billion this year, up 20% for 2024, and could more than double by 2030, per a WPP Media forecast. Yet despite the rapidly ...