A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

Every week, I read at least three to five new articles confidently announcing that marketing as a profession is on the verge of extinction, soon to be replaced by artificial intelligence. I could read ...

AI is transforming marketing from automation to personalization—boosting speed, accuracy, and insight while redefining how ...

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. This interview originally appeared in the new BroadwayWorld Monthly ...

This interview originally appeared in the new BroadwayWorld Monthly Marketing Update, a monthly email designed for theatre marketing professionals. In each update, we'll share data and trends from our ...

The marketing field is constantly evolving and marketing professionals with the skills to adapt to these changes are in demand across many industries.* But with so many shifts in the field, is a ...

When I started my career, the job of the CMO was largely about advertising, brand campaigns, and market share. Today, that job still includes those things—but it’s evolved into something much deeper ...

For the first time in marketing history, we’re approaching a world where execution capacity isn’t the main bottleneck. AI tools can generate drafts of copy, rough-cut video, design concepts, data ...

Many marketers still don’t get digital content. Instead of treating potential customers as people and being part of the social media conversation, marketers add jargon and sales pitches as if they ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...